Marketing

Cisco’s Vice President of Americas Marketing and Communications, Michelle Chiantera , leads a team...

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers –...

Uber announced today that it has hired Coca-Cola veteran Rebecca Messina to serve as its chief...

The emergence of marketing operations in B2B began when companies realized that they needed a...

Marketing, IT and product leaders are going so far as swapping talent between their functions as...